Bringing a forest analytics company out of the trees and onto the internet.
ReGen Forest Analytics operates in a field most people have never heard of — and that was exactly the problem. Without a brand or web presence, they had no way to communicate what forest analytics is, why it matters, or why they were the right team for the job. I built their brand identity from the ground up, designed their business cards, and created a full website that introduces the world of forest analytics in a clear, credible, and visually compelling way — giving ReGen the professional presence their expertise deserved.
Client
ReGen Forest Analytics
Services
Brand Design, Business Card Design, Web Design
Industry
Forestry
Year
2025
Deliverables
Logo suite, Brand Identity, Pattern Package, Business Cards, Website
How we got there
The process
01
Discovery & Moodboard
We started with a deep-dive questionnaire and built a visual moodboard to align on aesthetic direction before any design began.
02
Logo Concepts
Three initial logo directions were presented — each with a distinct personality. The client chose a direction and we refined through two rounds of revisions.
03
Brand System Build-Out
With the logo finalized, we built out the full brand system — color palette, typography, supporting marks, and a complete brand board.
