What happens when you let a mechanic have a little fun with their brand.
Otter Automotives is a mobile lube service that wanted to stand out in an industry known for being bland and forgettable. I designed a full brand identity that leans all the way into their playful personality — an illustrated otter mascot, bold typography, a deep navy and sky blue palette, and a wave pattern that ties the whole system together. The business cards carry the brand from screen to real life, bold and memorable in hand. The result is a brand that's young, fun, and completely impossible to forget.
Client
Otter Automotives
Services
Brand Design, Business Card Design
Industry
Automotive
Year
2026
Deliverables
Logo Suite, Brand Identity, Business Cards
How we got there
The process
01
Discovery & Moodboard
We started with a deep-dive questionnaire and built a visual moodboard to align on aesthetic direction before any design began.
02
Logo Concepts
Three initial logo directions were presented — each with a distinct personality. The client chose a direction and we refined through two rounds of revisions.
03
Brand System Build-Out
With the logo finalized, we built out the full brand system — color palette, typography, supporting marks, and a complete brand board.
The final result
Final deliverables
