A children’s brand that needed an identity as bold and playful as their products.
Tiny Wheels is a concept brand I developed during my design education — a chance to explore the unique challenges of designing for children. Bold colors, playful typography, and custom patterns all had to work together to capture the joy and energy of the brand while still feeling cohesive and intentional. The result is a full brand system including a logo suite, color palette, and pattern package.
Client
Tiny Wheels
Services
Brand Design
Industry
Children's Toys
Year
2024
Deliverables
Logo Suite, Brand Guide, Pattern Package
The final result
Final deliverables
